Professional hotel photography – bring your business to a higher level
There are many reasons you should invest in professional hotel photography if you are serious in the hospitality business. In this blog we’ll talk about those that are most important for a successful hospitality business.
Visual communication
We humans are visual beings – visual content gets our attention quick and our brain processes visual content faster than any other content. An image in a relatively small form can send many messages and wake up emotions that influence the buyer’s decision.
Does every photo of a certain interior transfer the same message? Absolutely not! There is a big difference between amateur and professional approach.
Amateur approach will result in just documenting the space.
Professional approach will be much more detailed, with careful planning how to show values and standards of certain brand throughout the image.
The quality of your images on the web represents the quality of your business to the clients.
Statistics show that more than 60% of those who search for accommodation on booking platforms are engaged more by the images than by guest reviews.
The big hotel chains don’t invest millions of dollars every year in professional photography for no reason.
So, is it worth investing in professional hotel photography? Of course. We can say that in this case professional images are a must.
Why to invest in professional hotel photography?
- Build a recognizable brand
Professional hotel photography is a must in building a unique and strong hotel brand. Here, images are the best place to tell your hotel’s story, which is crucial for taking a unique and strong place in today’s market.
A quality and experienced photographer will know how to tell that story.
- Attract and hold the attention
Your brand has to be a certain reflection of the values and the lifestyle that you represent.
That way, you will attract the attention of those types of guests you want to see in your hotel. Today’s buyer attention is distracted and hard to hold. Don’t miss a chance to show your hotel in the best way, and don’t accept to have images that will not rise you above the competition, or worse, send potential guests away from your web.
- Simplify the buying decision
The key to successful marketing lays in the capability of communicating the true values:
- offering the identity a guest can connect to
- creating emotions that will connect the guest to your brand on a unique way
In hospitality business, quality images are crucial for accomplishing these goals. Once the values and the identity are clearly communicated, and the emotions are strong, the accommodation buying/booking decision will be faster and easier.
Before guests visit you in person, they must feel your offer trough the photos that represent your business.
The photos are often the first place where a potential buyer will pass by or take you in consideration.
So, don take a risk. Invest in professional hotel photography – invest in long term success!
