The Internet has greatly changed the way we promote our products and services. When it comes to apartments, houses or villas, photographing interiors by a professional photographer has become an indispensable prerequisite for successful promotion. Below we explained why!
Professional photography of apartments, houses or villas – stand out in the sea of equals
The Internet has opened up some new communication channels and given us the opportunity to tell a story about our products / services in a way that has not been available to us so far. Everyone today can, for example, create a Facebook page and learn how to create Facebook ads and thus reach people they would not otherwise reach or at least not at such a good price.
And while on the one hand this is very good and positive for renters, on the other hand these same renters can find themselves a bit lost in a sea of other renters who have also embraced new technologies and advertised in the same way.
So, the with the growing competition, it is getting harder to stand out in the market. We can only do that if we constantly invest in quality, if we stay authentic and if we know how to tell our story in the right way. If you are an apartment/holiday house/villa owner, there is no better way to start this story than with quality interior photography!
Today’s guests are more demanding than guests 20 years ago, and when they are looking for the ideal place to relax on the Internet, they will pay the most attention to photos. They will be the first meeting place where you need to present yourself in the best light because the continuation of the journey depends on it. The interest of the guest here either stops or grows.
So, be careful not to be immersed in the sea of equals with the promotion of the apartment.
Some promotional activities may be done by yourself or someone can do them for a symbolic amount, but you should definitely leave some to experts. Photographing an apartment should never be something you will save on, because such savings can cost you a lot.
What do the photos of the apartment/house/villa say about you as a renter?
For a promotion to be successful, you need to think about a few essential elements in advance:
- target group of guests – define what kind of guests you want
- way of communication – coordinate it with the target group of guests, speak their language and style;
- communication channels – use those communication channels used by the targeted guest group.
Communication is, therefore, an extremely important concept in the whole story of promotion, and in the case of apartment promotion, photography is the most important communication element with which you should not take risks for the reasons we have already explained.
Photos about your apartment and about you as the owner will tell potential guests a lot more than you would first think.
The photos speak of you as the owner of the apartment. The attention you pay to photographing the apartment says something about the attention you pay to the apartment itself, as well as the guests who stay in it, which we have already written about in the text about hotel photography. Let quality photos reflect the quality you offer.
The photos talk about your apartment. Bad photos can take ruin the space, make it invisible in a sea of other offers or even undesirable compared to other offers.
The photos also talk about the guests you want to host in your apartment. Then let them not be a reflection of negligence!
Let next season be your best season!
We can deifinitly say that photographing the apartment is the most important step before the promotion of the apartment, because without quality photography everything else can be ruined.
Invest in professional photography and be sure that next season will be your best season!
